Australian director Kim Gehrig was the most awarded female director in 2016’s Gunn Report. Her diverse body of work spans commercials, music videos, documentaries, short films and branded entertainment.
Kim started her creative life studying at Central St. Martins, from there she became an art director working with London-based agency Mother. It wasn’t long before she was drawn into directing her own work with video commissions from Calvin Harris, Primal Scream and Mark Ronson. It was Wiley’s Cash in my Pocket’ video that launched her into the limelight and won her her first UK Music Video Award.
Kim started working in the commercials industry with ‘You Are Powerful’ for Amnesty International, winning silver at Cannes Lions. She followed up with ‘You’ll Always Find Me In The Kitchen At Parties’ for IKEA and a debut feature documentary ‘Beat 2012’ in collaboration with Coca Cola and Mark Ronson.
In 2015 Kim directed the vastly successful ‘This Girl Can’ piece for Sport England which won a coveted Glass Lion and three Gold Lions at Cannes, seven Creative Circle awards, a D&AD pencil, three British Arrows awards and a silver Clio. This recognition combined with plaudits for her Honda ‘Stepping’ spot and her distinctive John Lewis’ tear-jerking Christmas campaign ‘The Man On The Moon’ saw her named Campaign Magazine’s Director of the Year.
In 2017 Kim helmed a campaign centrepiece for Eurostar, acting as co-creative director for ‘Travel State of Mind’ and directing the spot released in the UK, Belgium and France. She also directed the powerful follow up to ‘This Girl Can’, incorporating a wider age group of women and the first TV campaign for Uber. Most recently she developed an entirely unique human zoetrope set-up to create visuals for GAP’s Spring campaign.